We come from the defence and business world. Everything we do has one purpose: creating commercial results for our clients.
"NDI operates from inside the Swedish and Finnish defence ecosystem. Not as observers looking in, but as industry insiders who open doors others cannot reach."
We come from the defence and business world. Our founders have held senior roles inside Saab, led major national procurement campaigns, and built commercial relationships across the Swedish and Finnish defence establishment over decades.
Everything NDI does is oriented toward one outcome: creating real business value for our clients. The path to that outcome looks different for every company. Sometimes it is the right introduction at the right moment. Sometimes it is building the story that makes your capabilities land correctly. Sometimes it is staying close to a programme cycle for two years until the window opens. We do all of it.
We work with a small number of clients at a time. Every engagement is led directly by one of the three of us. No junior staff, no handoffs. We only take on work where we can genuinely move the needle commercially.
We start with a direct assessment of your position in the Swedish-Finnish market, your credibility, your gaps, and a realistic view of what it will take to compete commercially. If the timing or fit is not right, we say so before you invest.
We do not cold-introduce. We prepare both sides of every meeting, ensuring your capabilities are understood correctly before you walk into the room, and that the person on the other side is the right one to be talking to right now.
A first meeting is not a pipeline. We stay engaged, helping you develop industrial partnerships, build your reputation in the ecosystem, and convert relationships into sustained commercial traction in Sweden and Finland.
In Sweden and Finland, reputation is built slowly and lost quickly. We help you build it deliberately.
The companies that win in the Swedish and Finnish defence market are not just better on paper. They are known quantities. Their capabilities are understood. Their people are familiar. Their commitment to the market is visible and consistent.
We help you get there through targeted positioning, presence at the right moments in the Swedish-Finnish defence calendar, and the industrial associations that signal genuine commitment to local buyers and primes.
The following projects represent engagements delivered by NDI's founders throughout their careers in defence and business. Not all were delivered under the NDI banner, but all reflect the experience, networks, and commercial judgment we bring to every client engagement today.
Three co-founders with deep roots in the Swedish and Finnish defence and business world. Every engagement is led directly by one of us. No junior handoff, no intermediaries.
25+ years across naval, land, airborne ISR, and C2, including senior Saab roles across the Nordics, Europe, and North America. Directed the Orka submarine campaign in Poland from initial entry to selection. Personal networks across FMV, the Swedish Armed Forces, and the major Nordic primes.
30+ years in senior communications and corporate roles rooted in Swedish industry. Central to the rebuild of Saab Kockums, where narrative and credibility proved decisive in a high-stakes programme. Dual Swedish-French national with deep experience shaping how defence companies are perceived by buyers, governments, and media in Sweden and across Europe.
Former CEO of Miltton Group Sweden and King Street PR, with an exceptionally broad network across Swedish and Finnish industry, government, and defence. Turns relationships into commercial reality, structuring introductions, building brand equity, and creating the conditions for sustained presence in the Swedish-Finnish defence market.
Whether you are looking to connect with the right buyers in Sweden and Finland, build your industrial presence, or sharpen your story for the Nordic market, we would welcome a direct, confidential conversation.
jason.howard@newfrontone.sewww.nordicdefenceinitiative.com · Stockholm, Sweden